WFAA Project Green is a community education and outreach program designed to help North Texans live cleaner, smarter, richer lives and in doing so help preserve the environment. The program provides a platform for industry leaders such, to communicate their efforts and lead by example. WFAA Project Green was created in partnership with C&S Creative Solutions to be the only sponsor-driven, comprehensive program in Dallas/Fort Worth that utilizes television, digital, social media, and community involvement to educate consumers on how they can make a difference and “GO GREEN!” This legacy program has included great partners including TXU Energy, KHovnanian Homes, Half Price Books, DART, and continues to welcome companies who are passionate about the environment.
- Client : WFAA
Campaign: TV, Digital, Social
Sponsorship: Development, Sales, Activation
“I'm not an environmentalist. I'm an Earth warrior.” - Darryl Cherney