Silverado Stories
  • Client : Chevrolet

C&S created and produced a campaign for Chevrolet that highlighted customers who recently had purchased a Silverado. They all had previously owned a competitor’s truck. These conquest customers were the “co-stars” of a series of :15 commercials. The individual and the truck shared the spotlight. Commercials focused on the individuals’ story, while highlighting specific attributes of the Silverado. The campaign was so successful for the launch flight, that a second flight, the following year, was also produced.

Applied Expertise

Campaign: TV, Digital, Social

Project Management

Strategy Development
Unique Content

“I really like to jump in a truck with a backpack and just drive and go somewhere.” - Piper Perabo